This analysis is not used in the hiring process but rather as an internal analysis of salespersons formulated to find the individuals strong and weak points as a salesperson and thus pinpoint the areas to be worked on.

The analysis is based on the successful patterns of top sales people and is divided into two sections 1) the Salesman version – to be answered by each salesperson and 2) the Executive version – to be answered by their Sales Manager (on each salesperson).

This gives a profile of the salesperson including his/her strengths and weaknesses and also gives the comparison of where the Sales Manager agrees or disagrees, making the solutions or handling for such much simpler and smoother.